Friday, November 21, 2014

The Zero Marginal Cost Society by Jeremy Rifkin

This book's full title is "The Zero Marginal Cost Society: The Internet of Things, The Collaborative Commons, and the Eclipse of Capitalism". He has a web site here. He also has a short 10 minute video presentation on this site.

I found this book quite fascinating. He starts off describing the first two industrial revolution and then goes on to say why we are in a third industrial revolution. The first revolution had print for communication, coal for energy and the railway for transportation. The second had radio and TV for communication, oil for energy and the internal combustion engine for transportation. The third will have the internet for communication, renewal energy for energy and driver-less vehicles and drones for transportation.

On Integral World Edward Berge gives a chapter by chapter review of this book of Jeremy Rifkin. At the Financial TimesRichard Waters reviews this book. Waters calls this a thought provoking book and he is certainly right on that point. Another good article by Jeremy Rifkin is at the Guardian.

There is a speech by Jeremy Rifkin at Google. There is another speech by Jeremy Rifkin at Common Wealth Cub of California . Both these talks are about 1 hour long.

There is also a very interesting lecture by Jeremy Rifkin on Tuesday, 15 February 2005 in the European Parliament. This was about his book called The European Dream - America's nightmare?. Rifkin presented the core thesis of his book "The European Dream". According to him, the USA and Europe represent two different value systems and two conceptions of how to organize society.

On my website is how to find this book on Amazon if you care to purchase it. See Rifkin. Also, this book review and other books I have reviewed are on my website at Book Reviews.

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